Michael Pinto, Director of Marketing
Dick's Sporting Goods
6221 Columbia Crossing Circle Columbia, MD 21045
Dear Michael:
I enjoyed talking with you yesterday at the New Markets/New Media conference regarding Dick's Sporting Goods' need to promote their brand control Gen Y consumers. Enclosed you will find a prospectus for the report I mentioned describing the new iPhone with high speed network.
As you mentioned yesterday, Dick's Sporting Goods feels that it must use innovative ways to reach Gen Y consumers. I believe Proximity can work with you to devise a comprehensive campaign through broadcast advertising and social networking to achieve that goal.
We can present you with customized survey and focus group results to help shape Dick's Sporting Goods' upcoming image. Our faculty consultants can advice your sales force on how to position new athletic stuffs and our production teams can make multi-platform ads that appeal to Gen Y though high speed network. In addition, we have trained student marketers who can promote Dick's Sporting Goods on social networks. Recent research conducts by our team shows that our student representatives are more compatible with the Gen Y than other forms of advertising.
I invite you and your staff to join us at Proximity's Towson office for a special focus group session on the Dick's Sporting Goods' Gen Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your goals.
May 3, 2010
Michael Pinto, Director of Marketing
Dick's Sporting Goods
6221 Columbia Crossing Circle Columbia, MD 21045
Dear Michael:
I enjoyed talking with you yesterday at the New Markets/New Media conference regarding Dick's Sporting Goods' need to promote their brand control Gen Y consumers. Enclosed you will find a prospectus for the report I mentioned describing the new iPhone with high speed network.
As you mentioned yesterday, Dick's Sporting Goods feels that it must use innovative ways to reach Gen Y consumers. I believe Proximity can work with you to devise a comprehensive campaign through broadcast advertising and social networking to achieve that goal.
We can present you with customized survey and focus group results to help shape Dick's Sporting Goods' upcoming image. Our faculty consultants can advice your sales force on how to position new athletic stuffs and our production teams can make multi-platform ads that appeal to Gen Y though high speed network. In addition, we have trained student marketers who can promote Dick's Sporting Goods on social networks. Recent research conducts by our team shows that our student representatives are more compatible with the Gen Y than other forms of advertising.
I invite you and your staff to join us at Proximity's Towson office for a special focus group session on the Dick's Sporting Goods' Gen Y brand image. After that session, you can meet with members of our group to discuss how Proximity can help you meet your goals.
Sincerely,
Kihyun Kim
Associate Media Analyst
enclosure